上海錦滄文華廣場GreenbergFarrow

區位：上海

面積：71449.86

平

專案型別：

城市更新（酒店改為商業綜合體）

歷史

從滬上知名五星級酒店到“高階辦公+高階精緻購物中心”的複合型商業體

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Not all urban renewal projects can be like phoenix rise from the ashes, but JC Plaza did.

不是所有的城市更新專案都能鳳凰涅槃，但是錦滄文華廣場做到了。

▲ 專案完工照片

作為上海市中心靜安核心區域的標誌性建築 - 錦滄文華酒店曾是重要的城市據點，其前身為滄州飯店；1900年，在滄州飯店原址建成了錦滄文華大酒店，由3家著名飯店的名字組合而成：錦江飯店、滄州飯店和新加坡文華酒店。然而歷經城市數十載的變化，酒店的功能已無法滿足周邊客群以及遊客的消費需求，其商業模式可實施性與可持續性都受到了極大的挑戰。

JC Mandarin hotel was an important urban landmark architecture located in the Central Shanghai District of Jing’an。 The century year old site was once a stronghold site for former Cangzhou Hotel， Jinjiang Hotel and Singapore Mandarin Hotel。 As the city evolves over the years， the demands for hospitality service and consumption on this site has declined significantly and therefore posing a great challenge to make the business model viable and sustainable。

▲ 區域位置

▲ 專案實景

收購錦滄文華酒店後，作為新的所有者，寶華集團在市場定位方面進行了多次全面深度的調查分析，重新定位專案改造方向為：5A寫字樓+高階商場的複合型商業業態。2016年初，經靜安區區局批准，建築設計改造工作正式啟動，GreenbergFarrow被任命為專案建築設計單位。

Following Baohua Group’s acquisition and as the new owner of JC Mandarin Hotel， Baohua have executed several due diligences analysis within the market positioning。 This has resulted in repositioning the building function into a 5A class office building with high-end shopping mall commercial podium complex。 Succeeding the approval from Jing’an district bureau regarding the change of function， early 2016 took launch of the architectural design renovation work and GreenbergFarrow was appointed as the executive architectural designer。

▲ 設計效果圖

曾經的滬上明珠

錦滄文華大酒店一直被作為五星級酒店使用，是南京西路上的一座地標，也是上海轉型邁向國際化大都市的一個縮影。它見證了老上海的傳奇故事，更承載了一代代上海市民的青春和回憶。當年，能在這裡辦喜酒，是相當有面子的；上海年輕人工作賺到第一個月工資後，帶著父母到這裡吃頓飯，也是非常有儀式感的事情。

JC Mandarin Hotel was once a landmark five-star hotel icon on a prominent position of West Nanjing Road and a symbol of Shanghai reformation into an international cosmopolitan city。 JC Mandarin Hotel has witnessed the miraculous evolution of old Shanghai and carries many memories to Shanghai residence from old and young。 In the hay days， ceremonial events such as wedding venues were the preferential location to showcase their social status and young salary earners would treat their parents to a fancy gourmet meal after their first hard earn paycheck。

▲ 改造前實景圖

酒店建成後的幾十年間，曾接待過孫中山、嚴復、胡適、趙元任、郭沫若、梅蘭芳和程硯秋等要人名流，以及杜威和泰戈爾等世界文化名人。

In the decades since its completion， the hotel has welcomed celebrities such as Sun Yat-sen， Yan Fu， Hu Shi， Zhao Yuanren， Guo Moruo， Mei Lanfang andCheng Yanqiu， as well as world cultural celebrities such as Dewey and Tagore。

一度陷入困境的酒店經營

隨著上海經濟的進一步提升，酒店業也得到了發展，許多類似的五星級酒店品牌入駐，市場競爭非常激烈，酒店品牌方和運營商都經受了極具挑戰性的市場環境。2013年底，公司決定將錦滄文華酒店以20。68億元的發行價在上海聯合股權交易所出售其100%股權。經過激烈的競爭，寶華集團最終獲得該物業的收購權。

As Shanghai‘s economy has further improved， the hotel industry has grown as well and many similar five-star hotel brands have entered the market。 The market at the time was very fierce and created a very challenging environment for existing hotel brands and operators。 by the end of 2013， decision was made to list JC Mandarin Hotel property on the Shanghai United Equity Exchange to sell 100% of its shares at the listing price of 2。068 billion RMB。 Baohua Group managed to win the acquisition ownership of the property through fierce competition。

蝶變

舊貌換新顏，建築體的全改造

▲ 概念設計圖

GreenbergFarrow設計團隊根據客戶的要求和期望開發了大量的設計概念，同時在現有結構上進行了整體的改造創新與升級。建築設計的靈感啟發來源於老建築的疊層方式。

GreenbergFarrow design team developed a numerous amount of design studies and concepts to meet client’s requirements and expectations。 at the same time， the existing structure has been renovated and upgraded。 the design of the building was inspired by the stacking of old buildings。

▲ 設計過程稿

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GREENBERGFARROW設計靈感

設計的核心區域是將塔樓和裙樓連線在一起的區域，我們希望可以創造從街道到塔樓的城市活動層，

The ‘Heart’ zone will be the anchor to link the Tower and Podium together and we wanted to be able to create layers of urban activities from street level up to the tower zone。

▲ 設計草圖

同時打造一個具有強烈場所感的城市街景，將典型的城市零售街區重新定義為人性化的尺寸，使其在多個層面上與店鋪進行更大的連線，這樣的設計劃分增強了戶外公共空間從而形成新的社群空間。

At the same time create an urban streetscape where there’s a strong sense of place， redefining the typical urban retail block to human scale allowing greater connectivity with the shop fronts on multiple levels。 The breaking down of scale enhances outdoor public spaces allowing to manifest new event spaces to form communities。

▲ 外立面設計圖

▲ 特色立面&商鋪展示面&主入口設計

基於可拆卸性以及未來廣告位可以靈活嵌入和更好融入整體的目的，外牆模組化面板與內嵌照明系統被精密的組裝到了一起。外立面金屬面板條元件由鐳射切割的不鏽鋼板組成，該材質可增強面板的獨特形態。從不同的角度位置可以觀察到面板外觀反映出的不同色調。當其與建築外立面上的花崗岩和玻璃模組面板組合在一起時，它打造出一個獨特和迷人的外觀，有助於強調建築在南京西路核心區域的地標屬性。

The exterior wall cladding modular panels and arrangement design is based on the flexibility of demountability to allow future adaptation of advertisement billboards。The development of the modular panel was sophisticatedly assembled with integrated hidden lighting system。 The extruded profile metal panel components are made from laser etching pattern stainless steel panels to provide enhanced unique appearance of the panel surface。 By nature， the appearance of the panel will reflect differentiating tone of colour shade viewing from different angle。 When combined collectively with the granite and glazed modular panels on the building façade， it creates a very unique and fascinating surface that help emphasis a landmark building on the prominent location of West Nanjing Road and addressing confidently across the road of Plaza 66。

▲ 建築立面細節設計圖

GREENBERGFARROW最終設計效果圖

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▲ 最終設計效果圖

建築外立面放置的雙層挑高廣告燈箱十分醒目，從較遠位置也能一目瞭然。

The large double height glazed advertisement light boxes were strategically positioned to address the street visibility from afar。

新生

煥新亮相，打造精品“海派”生活

可持續發展理念賦能海派情懷的延續

在GreenbergFarrow，寶華集團以及其他眾多諮詢公司的共同努力下，我們利用先進技術對整體樓宇及地下空間進行了再改造，擴大了地下空間面積和利用效率；同時嚴格執行LEEDCS金級和綠色二星建築設計雙認證標準，將環保理念融入到建築設計的細節中，帶給消費者綠色、低碳、健康、環保的消費體驗；數字化科技系統的採用則幫助實現樓宇數字化全覆蓋於高階甲級寫字樓和精緻超高階購物中心，全方位展現了錦滄文華廣場的功能轉型。

With the joint efforts of GreenbergFarrow， Baohua Group and many other consultants， we used advanced technology to redesign the whole building and underground space， expanded the size of the underground space and space efficiency。 The construction of JC Plaza implemented strict LEED CS Gold and Green Two-Star architectural design certification standards and the concept of environmental protection were also considered in the details of architectural design to create a green， low-carbon， healthy and environmentally friendly consumer experience。 The achievement of the design and construction of the building utilized advanced digital technology to realize the Grade A office tower and the ultra-sophisticated high-end podium mall， together realizing the transformation of JC Plaza。

▲ 完工照片

錦滄文華廣場的高階商業部分，總面積為2萬平方米，涵蓋B1~4F，定位為精緻高階購物中心。5。6米至6。6米的層高，提供了足夠奢華的空間感；質感豐富的石材、挺括的金屬線條、細膩的燈光貫穿購物中心，襯托出大氣且時尚的氣質；靜態與動態的空間交疊，營造出獨具個性的空間環境。辦公樓則按照甲級寫字樓標準定位打造，總面積為3。5萬平方米，共17個樓層，平均單層面積2，150平方米，為各大即將入駐的國際性跨國企業提供最優質的辦公空間及服務。

The 20，000 square meter high-end retail commercial podium of JC PLAZA， covering B1~4F， is positioned as an exquisite high-end shopping complex。 A generous ceiling height of 5。6 to 6。6meters provides enough luxurious retail sense of space。 Rich texture stone finishes， crisp metal trim lines and delicate lighting run throughout the retail interior setting off the atmosphere and fashion orientated temperament。 The overlap of static and dynamic space creates a unique environment。 The office building is positioned according to Grade A office standards， total 35，000 square meter and 17 floors， with an average single floor area of 2，150 square meter。 providing the highest quality office space and services for multinational companies to be located in the building。

深耕海派文化內涵，詮釋靈感生活新主張

▲ 完工照片

作為上海的標誌性建築之一，錦滄廣場將在充滿活力的靜安區重新煥發光彩，成為引領精緻高階城市生活方式的標誌典範，同時喚醒人們對專案輝煌過往的豐富記憶。2022年7月底，集“十里洋場”繁華的海派文化與國際超前生活方式引領於一身的錦滄文華廣場即將全新亮相。

JC Plaza will revive as one of Shanghai’s reminisce iconic symbol within the vibrant district of Jing’An。 This will be a hallmark exemplar in leading an exquisite high-end urban lifestyle with heightening nostalgic senses of the urban rich memories of the past。 JC Plaza’s grand opening anticipation is expected to be revealed at end of July， 2022， celebrating the long awaited integration into Shanghai’s prosperous ‘Ten miles of foreign field’ and international culture。

▲ 完工照片（夜景）

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上海錦滄文華廣場GreenbergFarrow

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